2022 Virtual Marketing & Sales Executive Conference
ALDA members will join with experts from LINUS and the Alexander Group to discuss the latest trends impacting sales and marketing executives in the life science tools space. LINUS will set the stage with a focus on the customer’s voice and needs with insights from their recent study and the five forces they predict will influence life science, health and wellness this year.
This will be followed by Alexander Group sharing some of their latest research on commercial trends and priorities with a focus on E-Business.
Attendees will then have an opportunity to join a breakout room and do a deeper dive into a presentation topic of their choice.
ALDA Marketing & Sales Executive Conference
Customer Trends, Commercial Priorities & E-Business
Wednesday, March 16
11:00 AM – 12:30 PM
11:00-11:30 AM Eastern
Trends and Insights from Science to Healthcare
- Kristin Apple. President, LINUS
- Hamid Ghanadan. Founder, CEO, LINUS
11:30-12:00 Noon Eastern
Commercial Priorities & E-Business
- Led by Matt Greenstein, Principal at Alexander Group
12:00 Noon -12:30 PM Eastern
Topic-based breakout rooms, selected during registration. Topics could include:
- Voice of the Customer
- Customer Centricity
- Digital Momentum
- Margin Discipline
- Talent Management
- Goal & Incentive Alignment
- Innovations in digital sales & marketing
- Creating &
We look forward to seeing you in March!