2021 Virtual Marketing & Sales Executives Conference

This year’s event focused on sales and marketing communication in the new normal, with a heavy emphasis placed on the necessitated pivot to digital and the long-term strategic impact on our industry. Attendees will hear from customers, industry experts, and each other regarding the latest trends and what’s next.

Thursday, March 18
11:00 AM – 1:00 PM Eastern US

First Session:

Customer panel moderated by Bill Kelly from Bioinformatics. Panel will feature customers from life sciences & clinical diagnostics research.
http://www.bioinfoinc.com/

Panelists include:

• Bryan Beacraft, Laboratory Equipment Coordinator at Absorption Systems
• Laurel Coons, former Research Fellow at The National Institute of Environmental Health Sciences (NIEHS) in North Carolina
• Jocelin Joseph, a Senior Associate Scientist at The Janssen Pharmaceutical Companies of Johnson & Johnson, and
• Alan Wu, Chief of the clinical chemistry and toxicology laboratories at San Francisco General Hospital and a Professor at the UCSF Department of Pathology and Laboratory Medicine

Second Session:

Trends, Innovations & Predictions in the new world of sales & marketing presented by Matt Greenstein with the Alexander Group.
http://www.alexandergroup.com/

Click HERE for Mr. Greenstein’s presentation slides.

Attendee List

Networking via breakout rooms:  Topics included:

• • Reconfiguring sales & marketing strategy post-COVID **
  • Innovations in digital sales & marketing **
  • AR/AI
  • Creating and leveraging virtual events
  • Creating and leveraging content & video marketing
  • Account-based mgmt & customer lifetime value **

** Denotes sessions moderated by The Alexander Group.

Watch a short video from Bill Kelly, BioInformatics

Watch a short video from Matt Greenstein, The Alexander Group